Off Brand Collective

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Nicholas Havener
Entertainment Marketing Specialist
Seasoned marketing strategist with over six years of experience driving digital campaigns, brand growth, and audience engagement across entertainment, sports, and lifestyle industries. Skilled in paid media, SEO, social strategy, and content development, with a proven ability to manage six-figure budgets, optimize performance in real-time, and deliver measurable results. Searching for a managerial position where I can utilize my analytical expertise, creative problem-solving, and leadership experience to an entertainment enterprise.

Educational Background
2018-2019
M.S. in Public Relations
Boston University | Boston, MA.
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Focused on strategic communications, brand management, and digital media.
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Developed campaigns through PRLab, the nation’s oldest student-run public relations agency, including work for the Up & Up Festival that grew social media presence by 80%.
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Strengthened expertise in data-driven storytelling, media relations, and integrated marketing communications.
2014-2018
B.S. in Mass Communications
Boston University | Boston, MA.
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Completed dual coursework in advertising, digital media, and consumer behavior while competing as a Division I basketball student-athlete.
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Applied research and strategy skills to creative campaigns and brand positioning projects.
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Balanced demanding academic and athletic schedules, demonstrating resilience, leadership, and time management.
2010-2014
High School Graduate
Riverview H.S. | Sarasota, FL.
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Recognized for both academic and extracurricular leadership as Prom King and Most School Spirited.
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Served as Captain of the Varsity Basketball Team, leading peers on and off the court.
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Graduated with a strong foundation in teamwork, communication, and community involvement.
Work Experience
CEO/Founder
Havener Communications, LLC.
December 2022 - Present
• Spearheaded diverse marketing initiatives encompassing show production, talent aquistion, socials, set design, bookings, digital marketing, brick & mortar promotions, and serving as show host and theater director.
• Served as an independent Social Media Manager for multiple clients - generating content, media strategies and weekly analytics.
• Maintained responsibility as booking manager & client relations consultant for multiple local venues - generating substantial growth and incremental ROI through online leads and sales through guerilla marketing tactics.
Digital Advertiser Insomniac Events
March 2022 - December 2022
• Coordinated and executed digital marketing campaigns for concerts, clubs and festivals internationally, optimizing performance to both maximize efficiency and ROI.
• Supported in all facets of the marketing & digital advertising process, focusing on digital media planning & buying strategy and analytics.
• Compiled, analyzed & presented weekly campaign performance to clients, leveraging data analysis tools and media platforms (e.g., Google Analytics) to analyze CAP & ROI metrics and tell a comprehensive story with actionable insights.
• Established and implemented test & learn roadmaps to uncover new target audiences, top performing creatives, media partners, and media strategies aligned with client goals.
• Stayed up-to-date with industry news, emerging technologies & overall ticket trends to bring relevent opportunities toeach event while serving as the TikTok resident of Insomniac.
Account Manager Shiny Objects Group
October 2019 - January 2022
• Oversaw day-to-day activities of the agency with responsibilities including creative direction, brand strategy, content creation, video production, project management, and media buying.
• Prepared and presented weekly performance notes, data-driven recommendations & testing opportunities to internal team members & clients.
• Developed 360° media strategies aligned to client goals and KPI's and grounded in data and research.
• Implemented data-collection techniques and millennial-targeting strategies to maximize marketing efforts.
• Introduced out-of-the-box concepts for clients to develop campaign strategies with emphasis on utilizing AR/VR technologies.
• Served as primary point of contact on accounts with a specialized focus in digital commerce & event promotion.
Production/Acting
Central Casting
January 2023 - August 2025
• Worked on major television and film productions, gaining first-hand experience in the entertainment industry’s creative and logistical processes.
• Supported on-set operations including talent coordination, equipment setup, and communication between production departments.
Coach/Educator
STAR Education
January 2024 - August 2025
• Designed and led practices that emphasized fundamentals, teamwork, and leadership development for LAUSD students.
• Mentored players individually to build confidence, improve performance, and translate lessons from the court into everyday life.
• Balanced coaching responsibilities alongside professional client work, demonstrating strong time management and commitment to community impact.
Account Executive
Up & Up Festival
October 2019 - January 2022
• Contributed to the world's oldest student-run public relations agency, working in direct connection with the largest college music festival promoter in the US on PR & digital campaign strategy.
• Pitched exclusive artist announcements to national & local publications while growing presence on Facebook, Twitter & Instagram by 80%.

PAST CLIENTS
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Additional Work
Nicholas Havener - Portfolio
Highlights
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Festival Production
Served as the primary lead in launching the Ping Pong International Festival, overseeing event design, operations, press management and marketing to deliver a unique community experience.
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Social Media Management
Oversaw content creation, scheduling, and performance analytics to grow engagement and brand visibility across Instagram, Facebook & LinkedIn.
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Email Marketing
Managed all cardholder email campaigns, overseeing content strategy, testing, and nationwide communications for ADP's newest brand Wisely.
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Sports Marketing
Directed marketing strategy for the LA Giltinis’ launch, developing brand strategy and assets - contributing to league-wide record attendance & a championship.
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Radio Pursuits
Produced digital ads and radio spots for Beast 980, enhancing brand presence across broadcast and online platforms.
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Non-Profit Work
Provided digital and creative support; coordinated communications & campaign strategy for donors.

Curson Comedy
Founded and produced a grassroots comedy club in Los Angeles, overseeing everything from talent booking to marketing campaigns. Built a consistent audience base through social and digital promotion, while creating a community hub for emerging comedians and performers.
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Art & Space
Managed operations and programming for live performance spaces, including event scheduling, booking coordination, and vendor partnerships. Balanced creative vision with logistical planning to deliver engaging cultural experiences and maximize audience turnout.

Talent Management
Represented and supported musicians by coordinating bookings, handling promotions, and managing digital presence. Guided artists in brand-building, social strategy, and audience engagement, fostering career growth while strengthening industry relationships.


AR/VR Sandbox
Stratford Schools - STEM Program
Designed and coded an interactive Augmented Reality Sandbox using an Xbox Kinect and custom software, creating a hands-on learning tool for students to explore topography and water flow simulations. This project combined hardware configuration, coding, and creative problem-solving, enhancing STEM education through immersive technology.




Served as the primary lead in launching the Ping Pong International Festival, overseeing event design, operations, press management and marketing to deliver a unique community experience.
Lead Account Manager


Day Trip - Insomniac
Digital Advertising Lead
Spearheaded digital advertising strategy for the launch of Day Trip, LA’s premier house music brand, driving rapid audience growth and weekly event sellouts.

SOULLESS
Director & Producer
Directed and produced the sold-out play “Soulless” at The Elysian, overseeing all aspects of production from casting to marketing. Created and managed the technical script, directed actors, and also performed as the primary villain, blending creative vision with hands-on leadership.
Music Production
As a music producer, I’ve overseen projects from concept to completion — managing recording sessions, collaborating with artists, handling technical equipment, and ensuring high-quality creative output under tight deadlines. This experience sharpened my ability to balance creativity with structure, manage multiple stakeholders, and adapt quickly to evolving challenges. The skills I developed in production — project management, creative problem-solving, technical proficiency, and team collaboration — directly translate to the professional workplace, where clear communication, innovation, and execution are essential for success.
Video Production







Additional Skills & Talents
Video Production
Event Management
Data Analysis & Organization
Music Production
Talent Aquisition
Content Creation
SEO/Digital Marketing

